I Cast a Spell on Myself. Then I Wrote This.✨

For anyone who finds it bloody hard to sit down and create.

Isn’t it bloody hard sometimes sitting down to create?

Do you have this challenge too?

35 minute timer set.

If you want to be more organised in your personal life, make time for chipping away at your growing mailbox of lingering unread messages (is it just me or has WhatsApp become the new email?) and ensuring your home is spic and span - then, my friends, I’d highly recommend starting a creative project.

Because like mixing oil and water, for some darn reason sitting down to focus on our creative project can be extremely difficult. WHY IS THAT?

Well, perhaps it’s because creativity enjoys the rituals. It likes being coaxed into our lives. You can’t force it but you can lure it in - prepare your environment, tidy your desk, light that candle, say your intention out loud and let it know that this is a safe space for its arrival - you’re ready to receive it. You can do the tidying ritual but don’t stop there - go the whole way, your intention wasn’t only to clean it was to create! That was the deal.

Abracadabra = "I create as I speak".

For the last few weeks, in the far distance, a new creative project has been forming for me.

And with any creative endeavour, I am yet again reunited with my own fears, doubts, diversions and avoidance. But perhaps I’ve found a creative loophole, because I’ve been writing about the creative process and in doing so have been summoning the solutions to help me tackle my own reluctance like a ninja.

Okay, I’ve been writing a book on the spellbinding ways to summon creativity into your life - a grimoire if you will. It’s always here and available, the question is - are we?

One of the magical ways to access the portal to our creative potential is as simple as it sounds: setting a 35 minute timer. I write more about it here. But it’s the very tool that has enabled me to sit down and write here, right now.

Another loophole, is cultivating creative accountability. There’s something about holding yourself and others accountable for their creativity and I’ve witnessed this happen with my own eyes.

Last Thursday on the 7th May 2026, I officially hosted our first creative accountability meet up. Since I am drawn to the magical, mystical quality of creativity and harnessing our innate creative powers, I’ve called the group Abracadabra for Artists✨ and you can join it via Instagram here.

Holding myself accountable is a real challenge. But when I have a deadline imposed on me by someone else it’s much easier to soldier through the resistance and deliver. The loophole? Holding someone else accountable however is pretty easy and in doing so, the accountability mirrors back at you.

Sometimes the hardest part is just getting started. Creating the space and time. That’s where the timer works. Try it, trust me. You just have to stay disciplined AND NOT CHECK YOUR PHONE. Consider it an active meditation.

Then the second hardest part is understanding my intention. Okay, I’m sat down, my fingers are firing across the keyboard, I’m looking like I’m writing - but for what? What is on the other side of my resistance that is trying to break through the dense soil and sprout into existence?

Then the third hardest part is not letting the Editor in Chief upstairs get in the way of the artist within. At a number of points through writing this I’ve blocked myself and re-considered my expression.

Editor in Chief: Am I even making any sense? Am I wasting your dear time? Am I wasting my time?? Is this of any help to anyone? Does everything I do have to be helpful to someone? Can I just write for the sake of writing and connect with my inner dialogue? What is this post even going to be called? Will you release it? Safer for all of us if you don’t.

Louise: Yes you’re making sense but not everything has to make sense. If it’s interesting for you then that’s a worthy pursuit. It’s up to others if they choose to read this or not. You are exercising your self-expression through writing. You are experimenting with your words and thoughts and anchoring those floating desires that are at risk of stagnation or disappearance if you don’t act on them (how many ideas have you had that you’ve since forgotten about because you didn’t act on them when you had the impulse to). You are practicing the art of sitting your arse down and writing. That’s a key step towards writing the book you have inside of you.

The fourth hardest is staying consistent. I might have a flurry of inspiration and momentum. But then being able to pick this back up again on a different day in a different mood is another challenge.

That’s again where Abracadabra for Artists✨ comes in.

And that’s time. 0:00.

Remember fellow creatives: done, not perfect.